LOTE Blog
Our Blog is dedicated to sharing tips, industry news and insights.
Is it OK to ask people where they’re from?
A recent ABC article posed the question, why are we still asking people where they come from? Australia is a multicultural nation, home to the world’s oldest continuous cultures as well as Australians who identify with over 270 ancestries[1]. Over 7 million people...
4 Tips to Ensure Your Communications are Culturally Relevant
Before launching into any communications project, you need to decide what your message is and who it’s targeting. This is particularly important if your targeting a multicultural audience, as using a one-size-fits-all approach to a CALD audience is destined to fail....
Beware the hidden meaning: There’s no such thing as “Plain English”
Are you confident that your message is reaching your multicultural audience? To effectively translate a message, it’s not enough to just translate the literal word. An understanding of cultural nuances is required so that the true meaning is understood. The Harvard...
Who Should Consider Multicultural Marketing?
Australia is a multicultural nation that continues to expand its cultural diversity. In fact, when you look at the population clock, one migrant arrives in Australia every 59 seconds! This growing part of our population indicates that now is a relevant time for...
Lin Jong – Western Bulldogs Multicultural Interview
The team at LOTE get to meet some amazing people. We were recently privileged enough to meet AFL legend Lin Jong and chat to him about his positive experience with the AFL. The AFL are committed to providing an inclusive environment and according to Lin, it’s certainly working. Read our Q&A.
Friend or Faux? The trickery of false friends
Are you learning a new language? Or perhaps going on a holiday overseas and unfamiliar with the local dialect? Maybe you’d like to converse with.
Meet Helena Rojas!
Helena Rojas is LOTE's newest team member. Her whole working career has been shaped by the multicultural industry, and here at LOTE she will take on the role of Sales and Account Manager. We are proud to welcome Helena to our family, and look forward to what the...
Chinese New Year 2018
Chinese New Year is fast approaching, so let’s take the opportunity to find out more! Chinese New Year is an important part of the Chinese culture, a time to sweep out the old and welcome the new. Each year, a different animal from the Chinese zodiac is used to...
Saleem Habibullah: Burmese community leader interview
The role of community leaders in Australian multicultural communities is vital. They assist in helping communities come together and share their culture, whilst learning about a life in a different country. Check out our chat with Saleem Habibullah, a...
Suburb Profile: Dandenong, VICTORIA.
Council: City of Greater Dandenong Kms from the CBD: 30km Population: 29,906 Top languages spoken other than English: Hazaraghi 2,359 Dari 1,926 Albanian 1,516 Tamil 1,384 Punjabi 1,211 If you’re yet to visit Melbourne’s diverse...
Chef Profile: Poh Ling Yeow
Many of us know Poh Ling Yeow as the loveable runner up of the first season of MasterChef in 2009. Her bubbly personality and knack for turning basic ingredients into masterpieces made her a popular personality who‘s still thriving in Australia’s cooking scene today....
A Snapshot of SA
This year, LOTE is expanding and opening a South Australian Office. We are pleased that we will now be able to service our South Australian clients more directly, whilst exploring what the state has to offer. South Australia is home to a vibrant multicultural...
Communicating Has Never Been So Easy
– Specialists in multicultural communications
– NAATI certified translators, over 150 languages
– In-house specialist marketing, production, desktop publishing services, all in one place