Our Blog is dedicated to sharing tips, industry news and insights.
To effectively reach a multicultural audience, first you need to understand it. Focus groups are a brilliant way of undertaking research within multicultural communities.
Australia is such a multicultural nation with migrants from all over the world. In this blog we share the industries that must be doing multicultural marketing & and why it’s beneficial.
Different cultures have different attitudes towards silence. It’s very important to understand what those attitudes are when communicating effectively with diverse cultures.
Due to its painful history that’s lasted for decades, Afghanistan has been long overlooked as a destination to visit. This blog takes a virtual trip on our top 10 places to see in Afghanistan.
Abbotsford is the home of an internationally recognised Chinese/English bilingual primary school and over 50 different languages are spoken in the suburb, with 28% of households speaking a language other than English.
Music is a great way for migrants to stay connected to their birth country and is an important part of one’s identity for many people. This week we explore Afghanistan’s music and dance culture.
Uncertainty avoidance (UA) is one of five parameters that allow the analysis and comparison of cultures. Learn why this is crucial in cross-cultural comms.
Rich, aromatic, colourful…these are three words that sum up Afghan cuisine, as you’ll see from our video as we catch up once again with Shamsiya to get a little taste of Afghanistan’s culinary side.
Family is one of the fundamental parts of the Afghan culture. This week Shamsiya discusses the role of family in Afghan society and highlights some key differences between Afghan and Western cultures.
We all love those special days of the year when we get together with our families and friends to cook delicious meals and celebrate with one another. What are these special days in Afghanistan? Find out in the fourth of our Cultural Insights videos on Afghanistan, as...
Earlier this week, Shamsiya introduced us to Afghanistan, its iconic sights and shared some travel tips. So now you know what to see on your first trip to the country! But before you book that trip, let’s learn about etiquette in the Afghan culture... ...
Over the last few weeks we caught up with friends of LOTE who migrated to Australia in their youth. We learnt about their birth country and its culture, and about some similarities and differences with Australia. Shamsiya kicked off our Cultural Insights series...
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