The LOTE Agency speaks at the PRIA National Conference on the Gold Coast
This week on the Gold Coast was indeed a wonderful opportunity to make new connections and reconnect with friends, colleagues, and partners in the world of public relations.
Kwabena Ansah, The LOTE Agency’s Head of Communities and Strategy, delivered a compelling talk about equity in CALD communications. Joined by our client Ashlea Tighe from Sydney Water, they sparked an engaging discussion that resonated deeply with the audience.
The conversation centred around the challenges organizations face at the beginning of their CALD communication journey. It highlighted the importance of understanding the unique needs and perspectives of CALD communities and developing tailored communication strategies that resonate with these audiences.
The discussion also touched on the role of public relations professionals in promoting equity in CALD communications. It emphasized the need for continuous learning, adaptation, and innovation to effectively engage with diverse audiences.
Moreover, the conference served as a platform for sharing best practices, exchanging ideas, and exploring new opportunities in public relations. It was inspiring to see so many professionals committed to advancing equity in communications.
In conclusion, the event was not just about networking but also about learning and growing together as a community of public relations professionals. It underscored the power of communication in bridging cultural gaps and fostering mutual understanding. We look forward to more such enriching experiences in the future.
It’s always a pleasure to share the stage with our clients and hear them share their stories on the challenges and benefits of engaging diverse communities in Australia.