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Marketing Trends 2022

Marketing Trends To Watch in 2022 If we’re honest, 2021 wasn’t too different from 2020 in many ways. For many, remote working continued to be the norm and international travel…
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Marketing Trends 2021

How 2020 Has Changed Marketing We all know that 2020 brought around some profound changes in virtually all spheres of business, and in life in general. These changes are setting…
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The Language of Silence Across Cultures

Silence is the language of God, all else is poor translation.     – Rumi Top Tip: Different cultures have different attitudes to silence. It’s important to understand what those attitudes are when…
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Suburb Profile: Abbotsford

Council: City of Yarra Council KMs from CBD: 2km Population: 8,184 Top languages spoken other than English: Vietnamese 462 Mandarin 355 Greek 204 Cantonese 173 Spanish 115 Abbotsford is the home of an…
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Suburb Profile: Keysborough

A recent ABC article posed the question, why are we still asking people where they come from? Australia is a multicultural nation, home to the world’s oldest continuous cultures as well as…
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Humour Across Cultures

1. Introduction Can you recall a moment when a good joke helped you break the ice with a new client, despite a language barrier? Or when a witty one-liner defused…
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Orthodox Easter 101

From the decorated eggs, fireworks and different dates, Orthodox Easter or ‘Pascha’, is distinctly different from the Easter many Australians know. Why is Orthodox Easter celebrated on a different day?…
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BlogCommunity

Chinese New Year 2018

Chinese New Year is fast approaching, so let’s take the opportunity to find out more! Chinese New Year is an important part of the Chinese culture, a time to sweep out…
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BlogLOTE Services

A Snapshot of SA

This year, LOTE is expanding and opening a South Australian Office. We are pleased that we will now be able to service our South Australian clients more directly, whilst exploring what the…
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BlogLOTE Loves Food

Chef Profile: Tetsuya Wakudas

LOTE Loves Tetsuya’s in Sydney! The award-wining restaurant is famous for it’s unique mix of Japanese and French cuisines. Tetsuya’s distinct flavour launched the restaurant as a Sydney icon. The owner and Head Chef, Tetsuya Wakudas…
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BlogCommunity

Happy Chinese New Year!

Chinese New Year is just around the corner (beginning February 8) and this year we’re celebrating the year of the Monkey! Let’s take a look at some much-loved traditions. Chinese…
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BlogLOTE Services

Transcreation, what is it?

Haven’t heard of transcreation? Don’t worry, it’s a relatively new concept in Australia but one that can help your message reach multicultural audiences more authentically. Essentially, transcreation is the process of…
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BlogCommunity

Christmas Around the World

We can’t believe that Christmas is almost here! Where has 2015 gone? To celebrate, let’s take a look at these snap shots of different Christmas traditions across cultures around the world.…
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BlogLOTE Loves Food

LOTE Loves Food!

Food and culture, what a mix! Let’s be honest, you can’t have one without the other. At LOTE, we live and breathe culture. We dedicate ourselves to communicating with CALD communities…
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New Humans of Australia

New Humans of Australia is a Facebook photography project inspiring Australians to challenge common misconceptions of refugees and migrants who now call Australia home. For the creator Nicola Gray, New Humans of Australia started…
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Mandarin vs. Cantonese

Mandarin vs. Cantonese, what’s the difference? Despite the fact that Mandarin and Cantonese use the same standard Chinese script, they are mutually unintelligible. Watch this video for a simple explanation!
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BlogLOTE Services

Chinese Social Media

Facebook, Twitter, YouTube, Instagram. These social media platforms are part of everyday life for many people living in Australia and around the world. But what about Weibo, Tencent Qzone and Ren Ren, do…
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BlogLOTE Services

Benefits of Focus Group Testing

To effectively reach a multicultural audience, you need to understand it first. Thankfully through research this understanding is easily attainable, allowing you to deliver an efficient multicultural communication campaign. Focus groups…
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Human vs. Machine

Not long ago, the idea of computers translating languages was something of the very distant future. Yet now, with the development of programs like Google Translate, Bing Translator and Skype…
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BlogCommunity

Easter Around the World

Yes you better believe it, it’s that time of year again! The Christmas decorations have come and gone and we’re now bombarded with chocolate eggs and fluffy toy bunnies wherever…
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BlogCommunity

Cultural Diversity Week

Australia is a multicultural country, so why not celebrate our diversity? Even though we communicate primarily through language, we love that there are other ways to experience, engage with and…
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BlogLOTE Services

A fresh take on translation

This month LOTE’s General Manager Adrienne Meakin features in Virgin Australia’s Voyeur magazine. Adrienne shares her tips on success and the important role that communication plays in the path to accomplishing your…
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BlogIndustry News

The world calls!

This month LOTE’s General Manager Adrienne Meakin is representing both LOTE and the Australian language service industry at GALA’s annual conference in Istanbul. GALA – The Globalization and Localization Association…
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