In last week’s chat with Shamsiya, we got our taste buds excited over the delicious Afghan cuisine! In the final instalment of our Afghanistan series we learn how to dance attan, play dambora and discover the songs of Ahmad Zahir, the “Afghan Elvis”.
Music is a great way for migrants to stay connected to their birth country and is an important part of one’s identity for many people. A lot can be learned about a culture by listening to its music, and an understanding of your audience’s culture is crucial to a successful communications campaign. So, if you need to ensure your communications project is culturally relevant, then talk to us at The LOTE Agency.
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