The LOTE Agency’s predictions for 2023
2022 signalled a change from previous years in that it was a year full of physical events and face-to-face meetings. Dare we say it, a sense of normality returned. Our…
The LOTE Agency’s predictions for 2023
The LOTE Agency to speak at Australia’s Premier Research Event
The Research Society’s Human Insights Conference kicks off tomorrow, and The LOTE Agency’s very own Roger Larkins has the pleasure of speaking. Roger is the Head of Research at LOTE and…
The Importance of Cultural Sensitivity in Translation
Suppose you’re working on a multicultural marketing campaign and preparing the assets. You hire a copywriter who’s carefully picking the words to turn a block of letters into a powerful…
The Importance of Quality Assurance in Translation
Taking the time to perform thorough Quality Assurance on a translation project is crucial. The aim of a translation services project is effective communication – getting your message across to its…
As a multicultural nation, Australia’s advertising and marketing should be too.
A nation of diversity There are 278 cultural and ethnic groups in Australia. 21% of Australians speak a language other than English at home. We are, indisputably, a nation of diversity. Yet,…
“Don’t stand so close to me!” How does your culture affect your attitude to personal space?
Top Tip: Different cultures have different attitudes to personal space. It’s important to understand what those attitudes are in order to achieve effective cross-cultural communication! There is one culturally insightful flight…
How does Focus Group Testing Benefit your Multicultural Campaign?
To effectively reach diverse audiences through a multicultural communication campaign, first, you need to understand their unique needs, requirements and views. Fortunately, you can easily gain this understanding through research…
What Industries Must do Multicultural Marketing?
Australia is such a multicultural nation with migrants from all over the world making up our population. This means that Multicultural Marketing can no longer be overlooked if you are…
Why Understanding Uncertainty Avoidance is Crucial in Cross-Cultural Communications
“Should we try to control the future or just let it happen?” G. Hofstede Before you read on, let’s start with a few questions. It’s a Friday night. Do you…
4 Tips to Ensure Your Communications are Culturally Relevant
Before launching into any communications project, you need to decide what your message is and who it’s targeting. This is particularly important if your targeting a multicultural audience, as using a one-size-fits-all approach to…