Insights

Sustainability Victoria partners with The LOTE Agency for “small acts make a big impact” CALD campaign.

Bendigo mural cultural identity intermodal

Sustainability Victoria recently partnered with us to commission murals that would reach multicultural audiences and communicate how to make greener choices on household waste and recycling.

We know from our research that CALD communities haven’t been able to easily access this information due to language and cultural barriers. Our work with Sustainability Victoria is about ensuring everyone knows the simple changes we can all make.

Listen to artist Yan Yan Candy Ng talk about her mural depicting sustainable living tips in Bendigo’s Chancery Lane.

Alastair Love

Alastair is Head of Marketing at The LOTE Agency, with over 10 years of international experience in marketing strategy, brand and multichannel campaign delivery. Alastair is interested in different cultures and languages, having read French & Italian at University, lived in a few different countries and travelled extensively. He is a member of the Chartered Institute of Marketing.