Social isolation. Lockdown. A challenging situation during which staying connected has never been so important. We took to Zoom to connect with some friends of The LOTE Agency who had migrated to Australia in their youth. They talked to us about their birth country and its culture – momentarily whisking us away from lockdown life!
These chats form our Cultural Insights interview series. We have split them into different topics so you can dive into whatever interests you. You’ll learn about topics including music, cuisine and traditions of some incredible countries. We’ll publish the videos on Youtube and keep you updated across our socials. So check out our Facebook, Twitter and Instagram!
In the first episode we meet Shamsiya who gives us an introduction to Afghanistan.
Understanding your audience’s culture is critical to the success of your campaign. So, if you need to ensure your communications project achieves its goals, then talk to us at The LOTE Agency. We will help you reach your audience in a thoughtful, relevant and inclusive way.
Click here to book an appointment with one of our consultants or give us a call on 1300 752 108