Multicultural Research & Planning

Australia’s leading multicultural research company.

Solid multicultural research will help you deliver an effective, efficient and economical multilingual communications campaign.

Test your message within CALD communities.

  • Not sure if your message hits the mark in another language?
  • Perhaps you need to identify knowledge gaps amongst your multicultural audience?
  • Or undertake research with our extensive database of diverse communities?

The LOTE Agency offers both qualitative and quantitative research within diverse community groups in Australia. This includes written questionnaires or verbal only, English and in-language, small groups to large groups, one-on-one interviews, phone surveys… whoever they are, we can reach your audience.

Our team of diversity consultants undertake research for all kinds of purposes:

  • Research and development.
  • Product focus testing.
  • To uncover existing knowledge.
  • To discover preferred methods of communication.
  • To conduct post-campaign reviews.

Who Benefits from Multicultural Research?

All industries can benefit from multicultural research, planning and advice. However, in our experience, we have found the following sectors are often targeting CALD audiences and hence, value multicultural research more than most:

  • Local Councils
  • Government Agencies
  • Consumer Goods 

Our clients gain valuable insights into their diverse target audiences and create campaigns that drive community engagement. Our multicultural research and planning will give you the information you need for success.

Multicultural Research Services


Multicultural Research Planning

Using comprehensive data, we drill down into age, gender and language spoken at home demographics to deliver strategic multicultural research planning solutions.


Multicultural Market Research

By gathering, recording, and analysing cross-cultural data, we help clients define marketing opportunities in culturally and linguistically diverse (CALD) communities.

Building and Maintaining Multicultural Relationships

Solid relationships with community leaders, migrant resource centres and community organisations help guide and drive our multilingual research strategies.

Multicultural Research through Focus Testing

We recruit participants in line with target audience demographics and facilitate focus groups within culturally and linguistically diverse (CALD) communities.

Evaluation of Multicultural Campaigns

Pre and post-campaign evaluations to assist our clients plan for cost-effective, tailored campaigns.

The LOTE Agency is Here To help!

Want to learn more? CLICK HERE to book an appointment with one of our diversity consultants or give us a call on 1300 752 108

What our clients think.

LOTE's innovative strategies were instrumental in assisting us to determine the impact of water safety programs amongst the East Gippsland indigenous community.

Life Saving Victoria

Quality professional translating conveys the meaning of the written word whilst maintaining the integrity of the message with due consideration to written style, cultural sensitivity and target audience.


Your translation services have been exceptional. Really enjoy working with your translation team.

City of Dandenong

The best Multilingual catalogue I've ever seen.

City of Moreland

Communicating Has Never Been So Easy

In-house specialist marketing, translation, production, desktop publishing services, all in one place.

Clients who’ve worked with us to uncover invaluable information about their target audiences.