Research and Planning

Solid multicultural research will help you deliver an effective, efficient and economical multilingual communications campaign.

• Not sure if your message hits the mark in another language?
• Perhaps you need to identify knowledge gaps amongst your multicultural audience?
• Or undertake research with our extensive database of diverse communities?

The LOTE Agency offers both qualitative and quantitative research within diverse community groups in Australia. This includes written questionnaires or verbal only, English and in-language, small groups to large groups, one-on-one interviews, phone surveys… whoever they are, we can reach your audience.

Our team of diversity consultants undertake research for all kinds of purposes:

• Research and development.
• Product focus testing.
• To uncover existing knowledge.
• To discover preferred methods of communication.
• To conduct post-campaign reviews.

All industries can benefit from multicultural research, planning and advice. However, in our experience, we have found the following sectors are often targeting CALD audiences and hence, value multicultural research more than most:

• Local Councils
• Government Agencies
• Consumer Goods

Our clients gain valuable insights into their diverse target audiences and create campaigns that drive community engagement. Our multicultural research and planning will give you the information you need for success.