Royal Life Saving Australia – Easter Water Safety

Royal Life Saving Australia – Easter Water Safety

Keeping our community safe when swimming, fishing and boating

Challenge

Royal Life Saving Australia needed to reach diverse communities for its Easter Water Safety Campaign. With two consecutive public holiday long weekends, many people travel to be with friends and family. More than one-third of people who drown are more than 50km away from home at the time and in the summer of 2021, almost one-fifth of drownings occurred on public holidays. The campaign needed to reach at-risk communities and communicate key water safety information.

Solution

LOTE carried out targeted engagement with communities via social media groups, stakeholder pack distribution, media releases and in-person engagement. Throughout the campaign planning phase, LOTE was able to advise how best to navigate potential issues such as social media admin approval, feed algorithms, shops refusing to participate in the campaign and personal relevance.

Testimonial

“We were very impressed with LOTE’s professionalism and enthusiasm and the level of community engagement and reach of our safety messages, which we would not have been able to achieve ourselves.”

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