Project objectives and outcomes
Parks Victoria approached LOTE to produce material to encourage CALD families (specifically Chinese, Vietnamese and Indian audiences) to visit local and national parks within close proximity to Melbourne. The client required a suite of promotional videos to use on their social media accounts. The videos were to highlight the attractions in each park and ensure the nature of the material appealed to each cultural community. LOTE undertook the entire production from desktop research to final edits including; talent sourcing, production of storyboards and shot lists for pre-shoot approval, creative direction onsite, commercial quality filming and post editing. Despite some bad weather, LOTE delivered the set of promotional videos in time for the campaign launch and all stakeholders were very happy with the outcome.