Background
WorldRemit contracted The LOTE Agency to conduct research looking into six international markets. The research was conducted to provide them with valuable insights to better understand their target markets’ perceptions of remittance, their brand and competitors.
Solution
In order to deliver a comprehensive report, The LOTE Agency created surveys for community members from each group, using our community connections to find people who have used remittance services in the past or currently using remittance services. In addition to the data we gathered from the research, we were able to provide a competitor analysis and summary document that provided WorldRemit with valuable insights regarding their target markets.