Challenge
Australia has a wonderfully diverse population of different communities who speak and understand many languages. Not everyone who needs aged care speaks and reads English. The Australian Government Department of Health and Aged Care wanted to make it easier for older Australian residents to access the aged care information they need in their chosen language, and easier for aged care facilities to provide it. The LOTE Agency was headed up as part of a consortium of partners to support the Department of Health and Aged Care project to provide in-language assets to aged care providers.
Solution
In carrying out this job, The LOTE Agency designed audio and video messages that included key written information targeting multicultural communities to whom English is not their preferred language. These assets were also directed at aged care providers to encourage the use of TIS National and Auslan connections to improve care and cultural awareness. In doing so, LOTE delivered a behavioural change communication campaign that included over 3,000 assets in over 60 languages in the first four months alone, allowing providers to communicate with over 300,000 residents effectively.