Quantum Market Research – Multicultural Research Recruitment

Production of CALD material

Quantum Market Research – Multicultural Research Recruitment


Quantum Market Research approached LOTE to urgently assist with the recruitment for focus groups to explore and understand people’s perceptions and reactions to Victorian Government communications relating to COVID-19. QMR required the participants within 5 days.


LOTE recruited participants from the Arabic speaking, Cambodian and Chinese communities in Victoria, managed the relationship with participants and arranged for NAATI qualified interpreters to be present in focus groups to assist with language barriers.


“We were really impressed. Ash was amazing, he was always on hand to deal with chasing people and helping. Honestly, it was such a pleasure. This was a really high-pressure project and working with you made our lives so much easier and really helped us deliver for our client.”