Department of Justice and Community Safety – Fire Safety Research, Creative Campaign and Testing

Department of Justice and Community Safety – Fire Safety Research, Creative Campaign and Testing

Challenge

The Department of Justice and Community Safety is responsible for the annual Victorian Fire Season Campaign in partnership with emergency services. DJCS sought to develop purpose-built assets to better engage with multicultural Victorians on the risk of fires and how to prepare for them.
LOTE conducted research to identify the most at-risk communities and how best to communicate their safety messages. LOTE then developed and delivered an extensive suite of in-language material to ensure critical fire safety messages reached their audiences.

Solution

Having identified the most at-risk communities and language groups, LOTE worked with its cultural and marketing experts and translators to deliver an extensive suite of in-language material including animations, videos and social media assets. This ensured critical fire safety messages reached their audiences. Our process confirmed that these assets are not only linguistically accurate but also culturally appropriate, and the creative resonated with its audience.

Testimonial

“LOTE demonstrated a high level of expertise and provided valuable insights into multicultural audiences’ media preferences, effective communication styles and current understanding of fire safety information.”