Many of us know Poh Ling Yeow as the loveable runner up of the first season of MasterChef in 2009. Her bubbly personality and knack for turning basic ingredients into masterpieces made…
This year, LOTE is expanding and opening a South Australian Office. We are pleased that we will now be able to service our South Australian clients more directly, whilst exploring what the…
The role of community leaders in Australian multicultural communities is vital. They assist in helping communities come together and share their culture, whilst learning about a life in a different country. Check…
Any message can be delivered, but no matter how important, exciting or relevant your message is, the audience will only take action if it’s delivered in an engaging and effective…
From the famous Italian espresso to the Japanese coffee in a can, let’s see how our favourite wakeup drink is served around the world. Ethiopia The birthplace of coffee is often…
It’s no secret that multicultural marketing can often be left as an after thought, but like all marketing strategies, multicultural marketing needs to be fresh and updated to be effective. Check out…
LOTE Loves Tetsuya’s in Sydney! The award-wining restaurant is famous for it’s unique mix of Japanese and French cuisines. Tetsuya’s distinct flavour launched the restaurant as a Sydney icon. The owner and Head Chef, Tetsuya Wakudas…
New Humans of Australia is a Facebook photography project inspiring Australians to challenge common misconceptions of refugees and migrants who now call Australia home. For the creator Nicola Gray, New Humans of Australia started…
People are social beings, and just as in real life, social media marketing is largely based on online networking – connecting with people in order to share information, news and…
If you’re a regular reader of The LOTE Agency Blog, you’ll know why using NAATI accredited translators is important for any multicultural marketing campaign (if not, click here to find…