Suburb Profile: Keysborough
A recent ABC article posed the question, why are we still asking people where they come from? Australia is a multicultural nation, home to the world’s oldest continuous cultures as well as…
Suburb Profile: Keysborough
How Different Cultures Understand Time
Even after my fifth month living in Southeast Asia, I still never dared to drive. Many travellers will agree that for someone spoiled by driving on the well-ordered European roads,…
China – Talking Business and Peeling Onions
Introduction If the title caught your attention and you decided to read on, I assume that you either want a better understanding of foreign business culture, or you like to…
Humour Across Cultures
1. Introduction Can you recall a moment when a good joke helped you break the ice with a new client, despite a language barrier? Or when a witty one-liner defused…
Orthodox Easter 101
From the decorated eggs, fireworks and different dates, Orthodox Easter or ‘Pascha’, is distinctly different from the Easter many Australians know. Why is Orthodox Easter celebrated on a different day?…
Is it OK to ask people where they’re from?
A recent ABC article posed the question, why are we still asking people where they come from? Australia is a multicultural nation, home to the world’s oldest continuous cultures as well as…
4 Tips to Ensure Your Communications are Culturally Relevant
Before launching into any communications project, you need to decide what your message is and who it’s targeting. This is particularly important if your targeting a multicultural audience, as using a one-size-fits-all approach to…
Beware the hidden meaning: There’s no such thing as “Plain English”
Are you confident that your message is reaching your multicultural audience? To effectively translate a message, it’s not enough to just translate the literal word. An understanding of cultural nuances is…
Who Should Consider Multicultural Marketing?
Australia is a multicultural nation that continues to expand its cultural diversity. In fact, when you look at the population clock, one migrant arrives in Australia every 59 seconds! This…
Lin Jong – Western Bulldogs Multicultural Interview
Tell us a little about your background and how your family ended up in Australia… My Dad was born in East Timor. He wanted to have a better education so…