Transcreation, what is it?
Haven’t heard of transcreation? Don’t worry, it’s a relatively new concept in Australia but one that can help your message reach multicultural audiences more authentically. Essentially, transcreation is the process of…
Transcreation, what is it?
Christmas Around the World
We can’t believe that Christmas is almost here! Where has 2015 gone? To celebrate, let’s take a look at these snap shots of different Christmas traditions across cultures around the world.…
LOTE Loves Food!
Food and culture, what a mix! Let’s be honest, you can’t have one without the other. At LOTE, we live and breathe culture. We dedicate ourselves to communicating with CALD communities…
New Humans of Australia
New Humans of Australia is a Facebook photography project inspiring Australians to challenge common misconceptions of refugees and migrants who now call Australia home. For the creator Nicola Gray, New Humans of Australia started…
Tips for Social Marketing with CALD communities
Social marketing is essentially online networking – connecting with people in order to share information and ideas, is what makes us the social beings we are. Imagine going to a…
NAATI Exam Requirements
If you’re a regular reader of the LOTE Blog, you’ll know why using NAATI accredited translators is important for any multicultural marketing campaign (if not, click here to find out why!) But how do…
3 reasons accredited translators are a necessity for your next campaign
In a world where ‘time is money’ it’s true that we want everything as quick and economical as possible. But, when it comes to relaying your message or campaign to…
Chinese Investment in Australia
It’s no secret that Chinese investment in Australia is hugely popular and a recent wave of investment sees Australia as China’s second largest international portfolio. So, what sectors are being invested in?…
What makes LOTE stand out?
Take a look into the world of The LOTE Agency through the experiences of the owners Geoff Meakin and Peter Horton and General Manager Adrienne Meakin. Can you tell me…
Mandarin vs. Cantonese
Mandarin vs. Cantonese, what’s the difference? Despite the fact that Mandarin and Cantonese use the same standard Chinese script, they are mutually unintelligible. Watch this video for a simple explanation!