Cultural Insights Series: Introducing China
We recently shared the second of our Cultural Insights Series during which we explored the incredible culture of Greece with a friend of LOTE, Dimitri. From this week on, we’ll…
Cultural Insights Series: Introducing China
The Importance of Cultural Sensitivity in Translation
Suppose you’re working on a multicultural marketing campaign and preparing the assets. You hire a copywriter who’s carefully picking the words to turn a block of letters into a powerful…
Marketing Trends 2021
How 2020 Has Changed Marketing We all know that 2020 brought around some profound changes in virtually all spheres of business, and in life in general. These changes are setting…
Don’t make a million-dollar mistake: grow the reach of your business with a multicultural comms strategy
All it takes is one misinterpreted word. David Bartlett, CEO of The Lote Agency, implores marketers to consider multiculturalism in their messaging. According to the Australian Bureau of Statistics, there…
The Importance of Quality Assurance in Translation
Taking the time to perform thorough Quality Assurance on a translation project is crucial. The aim of a translation services project is effective communication – getting your message across to its…
Cultural Insights Series: Music in Greece
We can learn a lot about a culture through its traditional music. What does it sound like? What do the popular songs speak about? Which instruments have been passed down…
Cultural Insights Series: Cuisine in Greece
Local cuisine is one of the first things that comes to mind when we think of the word “culture”. In the latest episode of our Cultural Insights Series Greece, we…
Cultural Insights Series: Family & Society in Greece
Every person’s culture stems from the family. And at the same time, family is one of the core elements that constitute any culture around the world. The Greek society is not…
Cultural Insights Series: Traditions in Greece
Greece is an orthodox nation that celebrates the same main holidays and celebrations as other European Christian countries. However, Greeks have their own authentic traditions around these days which are…
As a multicultural nation, Australia’s advertising and marketing should be too.
A nation of diversity There are 278 cultural and ethnic groups in Australia. 21% of Australians speak a language other than English at home. We are, indisputably, a nation of diversity. Yet,…