Alastair is Head of Marketing at The LOTE Agency, with over 10 years of international experience in marketing strategy, brand and multichannel campaign delivery. Alastair is interested in different cultures and languages, having read French & Italian at University, lived in a few different countries and travelled extensively. He is a member of the Chartered Institute of Marketing.
Australia is home to more than 1.2 million people of Chinese ancestry, according to the 2016 census. Of these, two in five (41 per cent) are recent migrants who were born…
Ancient China is known for being an innovative civilisation that has given us some of the most valuable and long-lasting inventions in history. The oldest items found in the territory…
Music is different across cultures but they all have certain things in common. It’s an important way of celebrating cultural traditions, connecting with its people and even helping to learn…
“It makes your taste buds dance!” is how our guide Bruce sums up the incredibly diverse Chinese cuisine, and his descriptions will have you Googling recipes (or scrolling UberEats) for…
Whether you’re planning to visit China when international travel opens up, you’re looking to enhance your communication skills, or you’re simply curious about other cultures, you’ll definitely want to learn…
China is known for its unique traditions and some of the world’s most spectacular festivals. Just recently, on the 12th of February, we celebrated one of these exciting holidays –…
Whether you’re planning to visit China when international travel opens up, you’re looking to enhance your communication skills, or you’re simply curious about other cultures, you’ll definitely want to learn…
Yesterday, in the first episode of our Cultural Insights on China, we introduced our guide Bruce. Bruce told us that his home country is so vast, rich and versatile, with a variety…
We recently shared the second of our Cultural Insights Series during which we explored the incredible culture of Greece with a friend of LOTE, Dimitri. From this week on, we’ll…
Suppose you’re working on a multicultural marketing campaign and preparing the assets. You hire a copywriter who’s carefully picking the words to turn a block of letters into a powerful…