Alastair is Head of Marketing at The LOTE Agency, with over 10 years of international experience in marketing strategy, brand and multichannel campaign delivery. Alastair is interested in different cultures and languages, having read French & Italian at University, lived in a few different countries and travelled extensively. He is a member of the Chartered Institute of Marketing.
As Dimitri convinced us, “In Greece, everything is possible”. Naturally, there are some things that bewilder foreign visitors about the Greek culture. To get a deeper understanding of this country,…
The Federal Budget – What’s in it for Australia’s CALD Community? This year’s Federal Budget was always going to be a challenging budget to deliver. In 2020 Australia has seen natural disasters,…
Last time, in the first episode of our Cultural Insights on Greece, we introduced Dimitri, our guide to the country of legendary history, stunning nature and incredibly hospitable people. In…
We recently shared the first of our Cultural Insights Series. With a friend of LOTE, Shamsiya, we explored the incredible culture of Afghanistan. From this week on, we’ll be publishing…
Top Tip: Different cultures have different attitudes to personal space. It’s important to understand what those attitudes are in order to achieve effective cross-cultural communication! There is one culturally insightful flight…
To effectively reach diverse audiences through a multicultural communication campaign, first, you need to understand their unique needs, requirements and views. Fortunately, you can easily gain this understanding through research…
Australia is such a multicultural nation with migrants from all over the world making up our population. This means that Multicultural Marketing can no longer be overlooked if you are…
Silence is the language of God, all else is poor translation. – Rumi Top Tip: Different cultures have different attitudes to silence. It’s important to understand what those attitudes are when…
In recent weeks, we’ve been publishing videos about Afghanistan in our Cultural Insights Series. In these Zoom videos we speak to a friend of LOTE, Shamsiya Hussainpoor, about the Afghan…
Council: City of Yarra Council KMs from CBD: 2km Population: 8,184 Top languages spoken other than English: Vietnamese 462 Mandarin 355 Greek 204 Cantonese 173 Spanish 115 Abbotsford is the home of an…