Marketing Trends To Watch in 2022 If we’re honest, 2021 wasn’t too different from 2020 in many ways. For many, remote working continued to be the norm and international travel…
Suppose you’re working on a multicultural marketing campaign and preparing the assets. You hire a copywriter who’s carefully picking the words to turn a block of letters into a powerful…
How 2020 Has Changed Marketing We all know that 2020 brought around some profound changes in virtually all spheres of business, and in life in general. These changes are setting…
All it takes is one misinterpreted word. David Bartlett, CEO of The Lote Agency, implores marketers to consider multiculturalism in their messaging. According to the Australian Bureau of Statistics, there…
A nation of diversity There are over 270 cultural and ethnic groups in Australia. 22.3% of Australians speak a language other than English at home. We are, indisputably, a nation…
Top Tip: Different cultures have different attitudes to personal space. It’s important to understand what those attitudes are in order to achieve effective cross-cultural communication! There is one culturally insightful flight…
How your language manipulates your eyes. In last week’s article, we discussed different symbolic meanings that people attach to colours around the world. But the topic of colour goes beyond that. Did…
Symbolic meaning of colours Is there anything more natural in our lives than colour? Colours are among the first things every child learns. They surround us in the environment and…
Even after my fifth month living in Southeast Asia, I still never dared to drive. Many travellers will agree that for someone spoiled by driving on the well-ordered European roads,…
Before launching into any communications project, you need to decide what your message is and who it’s targeting. This is particularly important if you’re targeting a multicultural audience, as using a one-size-fits-all approach…