Marketing Trends 2022
Marketing Trends To Watch in 2022 If we’re honest, 2021 wasn’t too different from 2020 in many ways. For many, remote working continued to be the norm and international travel…
Marketing Trends 2022
The Importance of Cultural Sensitivity in Translation
Suppose you’re working on a multicultural marketing campaign and preparing the assets. You hire a copywriter who’s carefully picking the words to turn a block of letters into a powerful…
Marketing Trends 2021
How 2020 Has Changed Marketing We all know that 2020 brought around some profound changes in virtually all spheres of business, and in life in general. These changes are setting…
Don’t make a million-dollar mistake: grow the reach of your business with a multicultural comms strategy
All it takes is one misinterpreted word. David Bartlett, CEO of The Lote Agency, implores marketers to consider multiculturalism in their messaging. According to the Australian Bureau of Statistics, there…
As a multicultural nation, Australia’s advertising and marketing should be too.
A nation of diversity There are 278 cultural and ethnic groups in Australia. 21% of Australians speak a language other than English at home. We are, indisputably, a nation of diversity. Yet,…
“Don’t stand so close to me!” How does your culture affect your attitude to personal space?
Top Tip: Different cultures have different attitudes to personal space. It’s important to understand what those attitudes are in order to achieve effective cross-cultural communication! There is one culturally insightful flight…
What Industries Must do Multicultural Marketing?
Australia is such a multicultural nation with migrants from all over the world making up our population. This means that Multicultural Marketing can no longer be overlooked if you are…
How Different Cultures See Colours: Part 2
How your language manipulates your eyes. In last week’s article, we discussed different symbolic meanings that people attach to colours around the world. But the topic of colour goes beyond that. Did…
How Different Cultures See Colours: Part 1
Symbolic meaning of colours. Is there anything more natural in our lives than colour? Colours are among the first things every child learns.They surround us in the environment and they…
How Different Cultures Understand Time
Even after my fifth month living in Southeast Asia, I still never dared to drive. Many travellers will agree that for someone spoiled by driving on the well-ordered European roads,…