LOTE's Community Testing Panel is a regularly relied upon resource for our team. The panel gives us direct access to the people our communications are designed to reach, to remove any potential unconscious assumptions.
Made up of culturally and linguistically diverse community members from across Australia, our panel provides real-world feedback on campaigns, content, creative concepts, digital experiences and service information before they go to market. By testing with the right audiences early, we help identify barriers, strengthen clarity, build cultural relevance and increase confidence that your message will resonate with the communities you want to engage.
Community Pulse is Australia's largest multilingual community research panel, purpose-built to help organisations hear directly from the people they serve. It connects government, businesses and not-for-profit organisations with culturally and linguistically diverse Australians, providing a trusted way to gather authentic community insight that informs better decisions, more inclusive services and more effective communications. By amplifying voices that are often underrepresented in traditional research, Community Pulse helps ensure lived experience sits at the centre of design and decision-making.
Community members create a free profile, sharing information about their language, culture and lived experience. When a research opportunity matches their background, they are invited to participate in surveys, interviews, focus groups or advisory panels, with participants rewarded for their time and expertise. Every project is carefully matched to the right audience, ensuring organisations receive genuine, high-quality insights from the communities they want to understand, while participants have a meaningful opportunity to influence the services, policies and initiatives that affect their lives.
Our network of multicultural media is one of the country's most comprehensive. We work closely with ethnic newspapers, radio stations, television broadcasters, digital publications and community influencers across hundreds of language groups, helping organisations identify the right channels for every audience. Whether you're delivering a national campaign or engaging a specific community, we ensure your message reaches people through trusted voices and culturally relevant platforms that maximise awareness, credibility and impact.
We host regular events to maintain and foster positive relationships between organisations and the media.
Our National Advisory Group (NAG) is one of Australia's most diverse networks of multicultural advisors, bringing together respected community leaders, cultural experts and lived-experience representatives from across the country.
More than a consultation panel, the NAG acts as a trusted partner throughout the design process, providing cultural insight, testing ideas, challenging assumptions and ensuring the voices of communities are embedded in the decisions organisations make. By connecting clients directly with the people they seek to serve, we help create strategies, services and communications that are culturally informed, genuinely inclusive and built on trust.
Let's talk about how our 30 years of trusted networks can help your campaign