Amina is responsible for conducting research and providing essential cultural insights. Her expertise helps the team find the right approach, messaging and communication medium for diverse cultural communities.
Amina’s strengths lie in cultural adaptation, localisation, applied linguistics, strategy development for complex communication projects, social and academic research, digital communications and engagement, and intercultural communications and cultural competency training. She is a passionate traveller and has lived and worked in Russia, The Netherlands, Germany, Vietnam, United Arab Emirates and Australia.
Amina values the art of learning. She holds multiple degrees from the Netherlands and Russia, including a Master’s degree in Intercultural Communication. She is highly skilled in applied linguistics as well as social and academic research.