Cancer Council Victoria: National Bowel Cancer Campaign 2022 Cross-Cultural Adaptation and Multilingual Creative Development.

Project Overview

The National Bowel Cancer Campaign for 2022 was a critical initiative aimed at addressing the underrepresentation of culturally and linguistically diverse (CALD) groups in cancer screening. The project involved a comprehensive cross-cultural adaptation and the creation of culturally appropriate messaging based on research findings. LOTE provided various services, including content adaptation, translation, and account management, to ensure the campaign's success.

Our services

• Culturally adapted messaging: tailoring creative assets for

cultural appropriateness, considering specific motivators and sensitivities of each language group.

• Content creation: developing content based on existing creative,

incorporating linguistic and cultural relevance.

• Call-to-action messaging: advising and adapting calls-to-action

for maximum effectiveness in each language group.

• Multimedia elements: translating and adapting various media

elements, including out-of-home advertising,social media tiles, radio ad scripts, and audio recording in target languages.

• Account management: ensuring seamless coordination between the

National Bowel Cancer Campaign and LOTE for clear communication throughout the project.

Impact

The National Bowel Cancer Campaign 2022 showcases the power of strategic cross-cultural adaptation and multilingual creative development in addressing healthcare disparities and promoting inclusivity. By encouraging participation in cancer screening among CALD communities, the project has the potential to save lives, contributing to better health outcomes and fostering a more equitable healthcare system. The intellectual property of all translated materials was handed over before the final signoff. The translation solution was comprehensive, meticulous and aimed at achieving the ultimate goal of making emergency information accessible to all Victorians, irrespective of their preferred language.

Demonstrated experience

• Cross-cultural adaptation: successfully tailoring messaging to

diverse cultural backgrounds.

• Content creation: developing content that resonates with

specific language groups.

• Translation and linguistic adaptation: ensuring linguistic

accuracy and cultural relevance in creative assets.

• Multimedia adaptation: translating and adapting various media

elements for a multilingual audience.

• Account management: effective coordination and communication to

ensure project success.