Our agency embarked on a strategic partnership with the Australian Competition and Consumer Commission (ACCC) aimed at closing the communication gap with culturally and linguistically diverse (CALD) communities, focusing oneffectively disseminating consumer rights and protections.
The primary goal was to elevate the understanding and engagement among CALD communities regarding their consumer rights, ensuring that these rights were communicated in an accessible and comprehensible manner.
To achieve this, we utilised our expertise in multicultural communications to conduct targeted research. This involved organising and facilitating discussions across 14 focus groups, encompassing a wide range of CALD communities to gather insights into their specific needs, communication preferences, and the barriers they faced.
Based on the insights gained, our team developed communication insights tailored to the unique characteristics of each group.
The initiative led to a marked increase in awareness and understanding of consumer rights within the targeted CALD communities. Feedback indicated a significant boost in confidence among these communities in accessing and exercising their consumer protections, marking a step towards a more inclusive and equitable consumer environment.
This case study highlights our agency's dedication to promoting inclusivity and understanding through targeted multicultural engagement. Our successful collaboration with the ACCC not only enhanced the empowerment of CALD communities in the context of consumer rights but also set a benchmark for future initiatives aimed at bridging cultural and linguistic divides
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