Department of Health- Fetal Alcohol Spectrum Disorder

National Fetal Alcohol Spectrum Disorder Strategic Action Plan

Project Brief:

The Department of Health engaged LOTE for editorial and graphic design services for the National Fetal Alcohol Spectrum Disorder (FASD) Strategic Action Plan.

The editorial component required LOTE to text edit a 13,000 word document over 46 pages with the approved formatting and the graphic design component involved:

  • Creation of two cover concepts for client selection
  • Developing the selected cover concept
  • Creating concepts for the inside cover, one double page spread and one single page spread.


The national FASD Strategic Action Plan aims to reduce the prevalence of FASD and its impact on individuals, families, carers and communities. It seeks to achieve this by identifying priorities and opportunities that will inform approaches by governments, service providers and communities over the next 10 years.


Editing and Proofing:

LOTE’s copywriting team ensured consistency of language, spelling, grammar, punctuation and style. The team worked closely with the client to ensure use of the desired tone and consistency with the Australian Government style manual . Lastly, we checked heading levels, consistency of referencing and glossary terms, and balance of tables and graphs to text.

Graphic Design and Typesetting:

LOTE’s design team developed two concepts based on previous design elements approved by the department. They also selected themes and tones that were appropriate to the subject matter.

Once the client had approved the edited text, LOTE’s design team designed the document with the chosen concept and typeset the final text.


The department was pleased with the delivery and quality of the work produced by LOTE, with minimal adjustments required during the project.

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In-house specialist marketing, translation, production, desktop publishing services, all in one place.

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