The City of Ryde planned to build new infrastructure for a local shopping precinct. The planning process required the council to conduct comprehensive community consultations with local business and residents. Feedback would then be sent through an online survey hosted on the council’s website, with the survey available in English and in-language. Due to the growing number of Korean residents in the area, council engaged LOTE to inform the Korean community about the consultations.
LOTE identified in-language Facebook ads as delivering the best Return on Investment for the client’s budget. LOTE translated and developed content to be culturally engaging. As the target audience was small, Facebook ads allowed maximum exposure and greater control over exact demographic and location targeting. A website click campaign enabled instant accessibility to the survey link. LOTE monitored and moderated the activity, ensuring that comments and queries from the public were translated and responded to promptly.
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