Project objectives and outcomesThe LOTE Agency was commissioned by the newly formed AALC to develop their brand and website to assist in attracting founding members to the association. The project encompassed logo and brand development as well as the creation of an online marketing and promotional hub, incorporating; AALC marketing materials, online application forms, and restricted access space for members to view resources, make connections within a virtual marketplace and network with other members via community forums. The website design and user-friendly functionality of the content management system created by The LOTE Agency was commended by the AALC, resulting in the AALC receiving the majority of their membership applications online. This website was developed within a tight timeframe and on a small budget.
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