Project objectives and outcomesAGL engaged LOTE to develop a strategy to increase their market presence and client base within the Indian Australian community. Leveraging off the Diwali festival, the organic combination of AGL and the festival of light enabled LOTE to develop a campaign that authentically reached the target audience. LOTE designed vibrant full-page press ads that considered the festival imagery, as well as colour preferences for the Indian audience. LOTE also facilitated AGL’s platinum sponsorship of the festival, liaising with the festival organisers to coordinate the sponsorship package and ensure AGL’s exposure throughout the event. AGL was impressed with the success of the project and engaged LOTE to assist in another engagement project with the Chinese community.
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