Transcreation, what is it?
Haven’t heard of transcreation? Don’t worry, it’s a relatively new concept in Australia but one that can help your message reach multicultural audiences more authentically. Essentially, transcreation is the process of…
Transcreation, what is it?
Tips for Social Marketing with CALD communities
Social marketing is essentially online networking – connecting with people in order to share information and ideas, is what makes us the social beings we are. Imagine going to a…
NAATI Exam Requirements
If you’re a regular reader of the LOTE Blog, you’ll know why using NAATI accredited translators is important for any multicultural marketing campaign (if not, click here to find out why!) But how do…
3 reasons accredited translators are a necessity for your next campaign
In a world where ‘time is money’ it’s true that we want everything as quick and economical as possible. But, when it comes to relaying your message or campaign to…
What makes LOTE stand out?
Take a look into the world of The LOTE Agency through the experiences of the owners Geoff Meakin and Peter Horton and General Manager Adrienne Meakin. Can you tell me…
Chinese Social Media
Facebook, Twitter, YouTube, Instagram. These social media platforms are part of everyday life for many people living in Australia and around the world. But what about Weibo, Tencent Qzone and Ren Ren, do…
Why computers suck at translation!
A great explanation on why professional translation services should be used over Google Translate.
Benefits of Focus Group Testing
To effectively reach a multicultural audience, you need to understand it first. Thankfully through research, this understanding is easily attainable, allowing you to deliver an efficient multicultural communication campaign. Focus groups…
What are the Top 10 Spoken Languages in Australia?
It’s no secret that Australia is linguistically and culturally diverse and with influences from over 160 spoken languages, the Australian identity is continually evolving. Throughout history, immigration patterns have determined…
Why use NAATI translators?
If someone can speak another language, they can surely translate it, right? A common misconception is that a bilingual person can be a translator, but in fact, translation requires much…